second home ownership vogue magazine


Published On

May 14, 2024

Do you have the dream, rambling, wisteria-covered house in the country, but yearn for a London bolthole to tap into the capital’s inimitable culture from time to time?

There are many benefits to having a comfortable pied-à-terre in, say, Notting Hill – but imagine owning a stylish two-bedroom flat close to Holland Park, Portobello Market and all the grand village life of W11 and getting a share of one in Cannes, Rome, Paris and Barcelona too?

That is the magic of August, which offers a new style of luxury shared ownership through curated listings of home-away-from-home collections, each of which comprises unique properties in the most desirable European locations. How does it work? The August team finds like-minded homeowners; establishes a co-ownership company; buys and renovates the homes to the highest level; and manages the properties so you never have to worry about the boiler or servicing the air-con.

As a prospective homeowner, all you do is pick the collection that most appeals, from a range of sizes and destinations. When you receive your sets of keys, you can be confident you have committed to second-home ownership at a fraction of the cost of investing in one property, let alone five; you have none of the usual hassles or frustrating language barriers, and all the joys of owning second homes across Europe.

Owners receive exceptional support – from the due diligence and legal processes during the purchase of their homes to thoughtful household services throughout the year. When you arrive for your stay, you’ll find beds made up with hotel-grade linen, and often a well-stocked fridge, some treats in the wine cellar and a basket of wood so you can cosy up in front of the fire.

In terms of decor and design, each home is rooted in its landscape and history with furniture and art sourced locally. In the South of France, expect crisp, cool interiors with a frisson of art deco Côte d’Azur glamour.

Families in the August community from all over the world attest the concept is an ‘absolute no-brainer’, the most convenient and rewarding way to buy and own properties, at home and abroad. Become an owner of 1/21 of the five properties in the Pied-à-Terre Collection, for example, and you have the scope to spend an average of eight to 12 weeks a year in your ‘second’ homes. That’s the equivalent of a week per month in a seaside haven in Cannes, in the heart of bustling Barcelona, amid the timeless charms of Rome, and in the elegant grandeur of a Parisian apartment (with parquet floors, four-metre ceilings and views of tree-lined boulevards, not to mention a variety of neighbourhood brasseries). And then there’s your beautifully decorated flat in Notting Hill...

With expertise in locating unique real estate all around Europe, August curates collections with varying property sizes and destinations, so you can align yourself with the option that suits your family’s needs and interests. Such is the commitment to quality, only a few collections are launched each year. As a homeowner of a Signature Collection, you will have homes that comfortably sleep eight to 10 people in the South of France, Chamonix, Tuscany and Mallorca. Far from being tied to one holiday home for years to come, you have options to swim, ski, explore and relax in a variety of landscapes, cultures and seasons, from enjoying an aperitivo on your Tuscan terrace to coffee in your chalet looking towards Mont Blanc.

Hotly anticipated is the new, exclusive Prime collection, which offers a share in four incredible properties, all set on handsome estates in the Tuscan countryside, Mallorca, Megève and the South of France with a combined value of £20 million. Each home is renovated and decorated with a signature personal touch so that they are an authentic part of the fabric of their communities. With greater year-round occupancy than a typical second home, August homes are genuine boons to local businesses. Homeowners who have chosen to sell their ownership share have seen them snapped up within five days with up to a 25% uplift, so there’s the added bonus of strong liquidity. Those who have sold have often done so in order to re-buy into a larger August collection to share the magic with an extended circle of family and friends.

Re-purposed from Vogue, Centre Stage June 2023